Hatch + Craft

A hands-on, brick and mortar workshop teaching people how to do creative things, together.

The team at Hatch and Craft believes in creating spaces where people can build relationships through instructional creative exercises. From simple custom gift designs to hand made tapestry, they offer a space for friends, families, and coworkers to create together.

We wanted to make sure that Hatch's brand reflected that pursuit of simplicity and togetherness, though a simple type face and a custom mark that could be made into a seamless pattern. Design elements like a custom color pallet and pattern really help complete a brands identity, and make great building blocks for additional design collateral.

Hatch and Craft decided on a very simple color pallet that was bold and confident. As mentioned earlier, we went with a pattern that not only made up the mark, but could be repeated into a seamless pattern that could be used in other places, such as accents on packaging and even stamps for handwritten letters.