Common Desk: Deep Ellum

A Dallas based co-work space, Common Desk Deep Ellum is tech hospitality company that makes office buildings feel and operate like cutting-edge boutique hotels, helping professionals of all kinds experience the work they do.

Deep Ellum came to us with the challenge of building a new identity around an existing space within their Common Desk network. They wanted a new identity that would play well with their textures and tones, and black and white color pallet that made this space unique to some of their others. 

The Outcome

We worked together create an identity that matched the look, tone, and feel of the space but didn't overpower it. The hand scripted inspired custom logo has the refined, yet playful look that matches the vibe of their spaces. The connecting letters speak to the inspiration to collaborate, which is a slight tie in to the flagship common desk logo. And the solid color design allows it to live in the heavily black and white space without standing out more than it needs too.